October 16, 2013 |
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2min2x Campaign Improves Children’s Oral Health
Although it’s been just a little over a year since the launch of the Kids’ Healthy Mouths campaign, the results of a recent survey show that the campaign already has made a substantial impact on the oral health habits of children. The survey, which was administered by the Ad Council to more than 1,000 English- and 500 Spanish-speaking parents, indicates that more parents report regularly monitoring and maintaining their children’s oral health, and subsequently, more children are regularly brushing.
A joint effort between the Ad Council and the Partnership for Healthy Mouths, Healthy Lives, which includes the Academy of General Dentistry, the Kids’ Healthy Mouths campaign stresses the importance of brushing for two minutes twice a day. According to the Ad Council survey:
More than 50 percent of parents surveyed have seen or heard the Kids’ Healthy Mouths public service advertisements (PSAs).
Compared to data collected before the campaign launched, significantly more parents in 2013 reported that their child brushes at least twice a day (55 percent of English-speaking parents in 2013, up from 48 percent in 2012; and 77 percent of Spanish-speaking parents in 2013, up from 69 percent in 2012).
Parents in 2013 also were more likely to report their child brushes for at least two minutes each time (64 percent of English-speaking parents in 2013, up from 60 percent in 2012; and 77 percent of Spanish-speaking parents in 2013, up from 69 percent in 2012).
Since its launch in 2012, the campaign has received tremendous media exposure through widespread TV, radio, print, and outdoor PSAs, in both Spanish and English. The campaign has been embraced by media outlets throughout the country, which have donated more than $33 million in free ad time and space. Additionally, the campaign website, 2min2x.org, has received more than 1.3 million visitors since last year’s launch.
“The AGD is very proud of its involvement in this important campaign, and we are thrilled that 2min2x is already having such a positive impact on children and their caregivers,” says AGD President Linda J. Edgar, DDS, MEd, MAGD.
The campaign recently launched a text messaging program that offers children’s oral health tips to parents on their cell phones; parents can subscribe by texting “BRUSH” to 30364 or by visiting the 2min2x.org home page.
In the upcoming months, the campaign will launch a new mobile game app for kids and their parents and a new national in-school oral health education program that aims to reach low-income and minority children and their families. Additionally, English- and Spanish-language brochures will be distributed to dental offices this fall.